Customer service became part of my daily life early on.

Before I ever opened my own store, I was already working with customers as a teenager. I worked in food service, restaurants, a kiosk, a bakery and later in retail-related environments while still in school.

These jobs taught me how to communicate with people, deal with stressful situations, work under pressure and understand customer behavior from an early age.

Independent fashion retail already inspired me early on.

I completed an internship in a clothing/skater store, which gave me one of my first real insights into alternative and independent fashion retail.

That experience stayed with me for years and strongly influenced the type of creative retail space I wanted to build myself later.

Retail was never just a phase.

While completing my Fachabitur with very good grades, I continued working alongside school. Retail, customer interaction and creative business ideas stayed a constant part of my life.

I later also started studying business administration because opening and understanding a business was something I took seriously long before the store physically existed.

Years of direct customer experience.

I also worked in a casino environment with direct customer contact, which further strengthened my experience in communication, customer handling and working with people professionally.

Across all jobs, customer interaction and physical work environments were a consistent part of my life.

Conventions became the testing ground.

Through Artist Alleys and conventions, the idea became more concrete: handmade jewelry, stickers, scrunchies, accessories, product displays, customer interaction, branding and learning how to build a recognizable creative business.

These years gave real experience in physical selling, product development, visual presentation and building a loyal customer community.

Real business preparation.

The idea turned into real business work: tax office conversations, insurance, electricity contracts, business registration, inventory planning, legal organization and preparing the actual physical store.